Avenue A/Razorfish is the world’s largest digital marketing services and technology firm and the largest purchaser of Web media and search. Their overarching mission is to help clients develop online business strategies that will help them build profitable relationships with their target audience. Accomplishing that objective requires extensive online media experience and a proven understanding of customer behavior, and Razorfish has a proven track record of delivering results.

Ciphent was the perfect choice for helping Razorfish continue their track record of excellence by working in a subcontractor capacity with the company on a number of large-scale projects. Razorfish uses a flexible technology platform, so Ciphent was called upon to provide expertise in working with a wide variety of technologies including Apache Velocity Templates, DHTML, CSS, PHP, MySQL, and WordPress. Projects varied in complexity and schedule with many lasting only a few weeks and having very tight deadlines. The result of this collaboration? Top-quality deliverables, efficiently developed, completed on time.

Ciphent’s approach to on-demand consulting melded seamlessly with Razorfish’s perspective of analyzing customer behavior and motivations to deliver exactly the strategy needed to accomplish their business goals.